I'd probably get carried away and snap one of them off

They actually do look extremely similar.
The controls do look awkward, but I suppose after watching the video that Grumpy posted it doesn't look as shit,. Although I don't think it will be big, it isn't the worst idea; the Razer Blade laptop on the other hand, was a stupid idea. Bare minimum innovation-wise, and is fairly expensive; where as this is something never seen as yet (asides from that Nintendo tablet-esque thing), so it may actually get a small market.
I'd honestly prefer something like that over a netbook, but I have no use for a netbook either since I have a laptop, so I won't be buying it anyway.